From a MOCA press release dated July 12, 2012: “The Museum of Contemporary Art, Los Angeles is joining forces with Smashbox Cosmetics and indie music label IAMSOUND this summer to present three exciting nights of art and music colliding under one roof. PLAY MOCA aims to bring together a diverse group of musicians and artists to collaborate in a series of visual and musical performances, highlighting the cultural vitality and diversity of the city of Los Angeles.”

Curated by IAMSOUND and their newest signee, IO ECHO, each night will feature a unique lineup of some of the music world’s most exciting new performers paired with contemporary visual artists from dance, fashion, multimedia and theatrical backgrounds.”

The announced lineup includes:

Performances by Salem and IO ECHO
Artist Drew Barrymore
DJ Health
(July 27)

Performances by Zola Jesus and Active Child
Artist LA Dance Project / Benjamin Millepied and Rodarte
DJ Ariel Pink
(August 17)

Performances by Cults and Lord Huron
Artist Emmett Malloy
DJ Victoria Bergsman (Taken by Trees)
(August 24)

“There is increasing interchange between artists, musicians, and designers. It is exciting to present these collaborative performance projects that reflect the new creative convergence in Los Angeles,” said MOCA Director Jeffrey Deitch.

““Being involved in a project that has the goal to expose MOCA through visual art and music is something I am very proud of. This collaboration speaks not only to the L.A. culture but to who we are as a brand, where art and music are a part of our everyday lives,” said Davis Factor, Smashbox Founder

“I like to walk through museums with headphones. Trying to combine art and music is my goal. In work or play, the two enhance everything in life. I am thrilled to be a part of this event,” commented Drew Barrymore.”