It’s generally known that Chris Burden made a few commercials for television in the 1970s. But any pursuit of why, expanding meaningfully beyond the descriptive synopses Burden himself provides for most of his individual works, has been curiously rare. Burden—then living in Venice Beach—was concurrently making live performance work that deployed television monitors as critical signifiers of voyeurism. This link between his use of the television set as an object or prop in performances like Do You Believe in Television or Velvet Water and his works that actually took place on television is crucial to parsing why arguably the foremost performance artist of his generation began to resituate a live performance practice to a medium that seems antithetical to live art.