The launch of East of Borneo marks the convergence of two very distinct lines of thought. What is the nature, and the future, of art magazines? And how might we give form to the sprawling history of art in Los Angeles, a form that can be generative and productive, not merely descriptive or fancifully speculative? In retrospect I realize I have been mulling over these questions for decades, since first getting into the art magazine business with REALLIFE Magazine in 1978, and since first visiting Los Angeles in 1980.