Guillermo Gómez-Peña, Instant Identity Ritual, 2007.

From the artist’s website: “Born in 1955 and raised in Mexico City, Gómez-Peña came to the US in 1978. His work, which includes performance art, video, audio, installations, poetry, journalism, and cultural theory, explores cross-cultural issues, immigration, the politics of language, “extreme culture” and new technologies in the era of globalization… For twenty years, Gómez-Peña has been exploring intercultural issues with the use of mixed genres and experimental languages. Continually developing multi-centric narratives and large-scale performance projects from a border perspective, Gómez-Peña creates what critics have termed “Chicano cyber-punk performances,” and “ethno-techno art.” In his work, cultural borders have moved to the center while the alleged mainstream is pushed to the margins and treated as exotic and unfamiliar, placing the audience members in the position of “foreigners” or “minorities.”