The Jack Box Death Trip: How Ads Promote Progressive Values from Plate to Altar While Still Making Everybody Rich
by Travis Diehl
Nearly 100 years ago, Edward Bernays pioneered the wily world of advertising, the manipulative business of telling the public what they want. When a 2012 Jack in the Box ad campaign tossed together corporate damage control, social commentary, and irreverence, a big dash of William Burroughs landed in Bernays’s original recipe.
